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Quirky Turkey and Gravy Soda Selling Well
By REBECCA COOK, Associated
Press Writer
SEATTLE - A new Turkey and Gravy Soda
tastes, well, pretty much like you would imagine. But that's not
stopping people from buying it.
Even the producers of the Thanksgiving-themed beverage at Jones
Soda Co. were surprised by the demand. They sold out all 6,000
bottles online within about two hours last week.
"To be honest, we really didn't think so many people would want
it," said a Michelle Whitehead, marketing assistant at the
Seattle-based premium soda company that has a reputation for quirky
flavors.
Founder and CEO Peter van Stolk dreamed up the seasonal flavor on
a lark, but admits he can't stomach an entire bottle.
The liquid's ominous, murky brown color accurately warns
consumers about the taste. The first sips bring a mix of sweet
caramel and savory lard — and it's downhill from there.
A limited number of Turkey & Gravy Sodas will be available in
stores around Seattle and Olympia for the suggested retail price of
99 cents. A few entrepreneurs are selling theirs on eBay.com; by
Tuesday, the bidding was up to $63 for a two-bottle set.
Mary Turner, a radio DJ in Lansing, Mich., who is auctioning off
a bottle for charity, has sampled the drink and warns that it's not
for the faint of stomach: "If you roasted a turkey and mashed
potatoes, put it in a blender, left it out for three days and then
poured it into a Jones bottle, you'd know exactly what this drink
tastes like!"
The company, founded in 1996, plans to donate proceeds from sales
of Turkey & Gravy Soda to the Toys for Tots charity, and van
Stolk said he will personally match the donation.
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On the Net:
http://us.rd.yahoo.com/dailynews/ap/ap_on_bi_ge/storytext/SIG=rmffio/*http://www.jonessoda.com
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