I love Jones Soda. I think they are branding geniuses. In fact, I think Jones is the model for any CPG trying to figure out how to use the Internet. They get it. They've always used the Internet as a way to reach directly to their consumers and build relationships.

And now, I read (via MarketingWonk, thank you Rick et al) that Jones Soda is offering Turkey and Gravy flavored soda. Brilliant. And they're selling it online and...guess what? It's sold out. All the money went to Toys for Tots. Oh, and they got a bit of publicity over it, huh?

The Jones Soda story is great. It's clearly difficult to get grocery or convenience store space, because of some dominant players. So Jones put coolers in skate shops, tattoo parlors and record stores. They shifted the whole game and came up...well, not exactly beating the big guys, but clearly as players. I love the story, and this is a clinic in brand-building.