15/03/2004 The original
16-ounce Jones Energy Drink was launched to the
Company`s distributor network in March 2003. The
packaging of the new 16-ounce Jones Sugar Free
Energy Drink is both bold and aggressive with
metallic blue flames. The new 16-ounce Sugar
Free Jones Energy Drink is sweetened with
Splenda, a sweetener that has been recognized as
one of the best "zero calorie" sweeteners
available in the market today.
Peter van Stolk, President
& C.E.O., stated, "We are very excited about
the launch of our new 16-ounce Sugar-Free Jones
Energy Drink in 2004. We are confident in the
sweetener Splenda, and the taste it delivers to
our customers. Sugar Free Jones Energy is a
`zero calorie, zero carbohydrate beverage` with
full flavor. The sugar-free addition to our
existing energy drink platform will allow us to
reach a larger audience which is becoming
increasingly more health-conscious."
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