March 21, 2004 South Lake Tahoe, CA – DVS Shoe Company has agreed to design their own Signature Room at THE BLOCK, namely room 221.

The BLOCK is the world’s first snowboarder hotel founded by Professional Snowboarder, Marc Frank Montoya and veteran hotelier Liko S. Smith. The hotel has 50 rooms, covered parking, room balconies with exterior music, a rooftop hot tub and barbecue deck, free wireless access and hi speed terminals as well as complimentary CLIF BARS, “Whoop Ass” energy drinks and Campbell’s “Soup at Hand” for all snowboarding guests. Standard in room amenities include cordless phones, CD players, Playstation 2 Game Consoles and DVD players.

“DVS speaks to our customers and is a premier brand in their minds. After meeting with Ricky this weekend at THE BLOCK, I was impressed with the great ideas that DVS brings to the table and their sense of action, this room will set itself apart in many ways, all of our Signature Rooms are coming in with very unique attributes and this will be no exception” says Liko S. Smith, managing partner of the hotel Some amenities planned for the DVS room include wood coated walls and ceiling, life-size waterfall photography and a sit down Ms. Pac Man tabletop arcade game as well as flat screen television and other ideas mixing some old concepts with new and progressive designs and amenities. The room is scheduled for completion in April of 04..