26/03/2004 Jones Soda Co, announced that it has launched the first mid-calorie premium soda, with 50% less sugar, carbohydrates and calories than regular premium sodas and soft drinks.

Jones Watermelon flavored beverage is the first mid-calorie premium soda on the market. This beverage contains 90 calories and 21 grams of sugar per 12 ounce serving.

Peter van Stolk, President & C.E.O., stated, "Jones Watermelon Soda provides our consumers with a taste profile that they have come to expect from Jones Soda Co. -- full body, flavor and premium image. The flavor profile has been created utilizing Splenda. We believe strongly in reducing calorie content and this watermelon flavor is the first of many Jones Soda flavors that will follow this profile. We are proud to be the first premium soda company to have launched a mid-calorie beverage."

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