Subs-N-Such is a serious soda boutique with a small sandwich
problem.
There's nothing in the name that tells you it's "home of the
world's largest soft drink selection," as the menu states. But
Subs-N-Such is that rare lunch spot that relies on its food, not
drink, sales to stay, er, liquid. That's because the majority of the
drink stock, which owner John Lockhart says varies from 300 to 600
varieties, is not what you'd find at most fountains or local store
shelves.
No, Subs-N-Such churns out hearty sandwiches mainly so Lockhart
has a place to trade on his personal passion, soft drink collecting.
He routinely drives to all corners of the country in search of rare,
forgotten, or otherwise obscure soft drinks, buys them in bulk, then
drives back to stock his restaurant's coolers.
Browsing them can give you a minor education in American "pop"
culture history. Some drinks that you've only seen on tin signs in
antique shops will be stocked right before you, frosty and ready to
be cracked open.
* Like birch beers,
the wintergreen flavored cousin of root beer. How many of you have
ever even had a birch beer? Lockhart always has a few on hand, such
as Weis Choice white birch beer from Pennsylvania;
Pennsylvania Dutch Birch Beer; Boylan's red and white birch
beer (made, like all of Boylan's sodas, with cane sugar rather then
high fructose corn syrup. Lockhart said this gives the soda a
crisper taste.); and Sioux City Birch Beer, a product of the
130-year-old White Rock beverage company of New York.
* Root beers themselves are
Lockhart's biggest sellers. Currently he stocks Abita, made
with "pure Louisiana cane sugar," the bottle says, from Abita
Springs, La.; an entry from Canada's hip Jones Soda Co.,
which we picked because it has a picture of someone's kitty on the
bottle (Jones regularly solicits home photography from its customers
for its bottles and Web site); and Dominion root beer by
Virginia beer maker Old Dominion Brewing Co., which is sweetened
with honey, giving it a "darker flavor like a beer," said
Lockhart.
* Some of the more bizarre picks: Dr. Brown's Cel-Ray, a
celery soda with other natural flavors. We gave a Lockhart a funny
look. "It's a New York thing," he said.
* There are two bubble gum entries in Lockhart's cooler, one new,
one old: Jones Soda Co.'s bubble gum, and Big Red, and Texas
favorite since 1937.
* Few rites of summer are more sacred than chomping into a juicy
slice of watermelon. So if you're caught drinking a Lanio
watermelon soda, mention seeds or sticky hands as an excuse.
It's from Miami, the distribution hub of many sodas with Latin
American roots.
* Before Coke and Pepsi,
there was Moxie soda. One of Maine's claims to fame remains
the country's oldest continually produced soda, since 1884. It
apparently still tastes like it was formulated in the 19th century.
Lockhart said "It's an acquired taste," like a combination of ginger
ale, root beer and cherry cough syrup.
* Remember Ale-8? Unless you're from Kentucky, you
probably regard it as an abortive attempt in 1980 to launch "the
soft drink of tomorrow," complete with a kitschy new wave rock
commercial ("You can give it to your girl or share it with a
squirrel"). Kentucky natives know it as Ale-8-One, the ginger
ale-based beverage that's been bottled in Winchester, Ky., since
1926.
Ale-8-One's formula is still secret, but its unique taste is
commonly attributed to citrus additives. It also has caffeine, a
rare ingredient for ginger ale.
* And no trip down soda pop's memory lane would be complete
without Cheerwine. The 1917 formula from North Carolina is
still being bottled. It's for cherry cola lovers. "It's more cherry
than Cherry Coke," said Lockhart.
Subs-N-Such also has a Web site: http://www.sodamania.com/
Subs-N-Such
14603 Livingston Ave., Tampa
(813) 972-1784