March 02, 2000
Vancouver, B.C., CANADA -- Urban Juice & Soda Company Ltd. (the "Company" or "Urban"), announced today that it has launched its new energy drink, Jones Soda WhoopAss, to its distribution network. This launch has been coordinated with Fox Interactive's promotional campaign for their new Die Hard Trilogy 2: Viva Las Vegas ("DHT2") video game, soon to be in stores.
Created at the end of 1999, Jones Soda WhoopAss is a citrus flavored energy drink in an 8 ounce slim can containing riboflavin, niacin, vitamin B6 and thiamin. Jones Soda WhoopAss was launched softly to core Jones Soda consumers over the past 3 months through the Company's RV tours held on both the East and West Coasts of the United States. For the first 2 months of 2000, Jones Soda WhoopAss was then formally launched to the Jones distribution network in the United States.
Prior to the launch of WhoopAss, the Company's President, Peter van Stolk, was approached by Fox Interactive to partner with them on the upcoming release of their Die Hard Trilogy 2 Video Game. Fox Interactive is an operating unit of Fox Filmed Entertainment, a News Corporation company that creates computer and video game software based on Fox franchises and other original properties.
The promotional campaign with Fox will run through to the end of 2000 and will utilize Fox radio and television affiliates by airing contests, promotions and other DHT2 and WhoopAss sponsored events. Fox Interactive will also include the Jones Soda and WhoopAss logos on soda machines, soda cans, and billboards in the DHT2 video game. In addition, WhoopAss will be the featured energy-booster drink "pick up" for John McClane, the fictional action-hero star of the Die Hard Trilogy.
Jones WhoopAss is a new category extension for Jones Soda. WhoopAss will compete in the energy category of the new age beverage industry, a $1 billion+ industry in Europe and one of the fastest growing categories in the North American beverage industry.
Urban is thrilled with the initial response to Jones Soda WhoopAss from consumers and companies such as Fox Interactive.
For further information, contact:
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