REEL LABELS 

See the labels come to life

After 25 years, we decided to take our labels to the next level with REEL LABELS. Grab a Jones Soda with a REEL LABEL and see it come to life through augmented reality video. 

Jones Soda App icon

SCAN

The QR code on the back on the bottle

Jones bottle behind a smartphone

POINT

Your camera at the photo

Smartphone with play button

WATCH

The REEL LABEL video

Your AR experiences may vary depending on the age and type of your device and the speed of your connection

REEL LABEL SERIES

Along with user-submitted videos, we sometimes do limited edition REEL LABELS. Click below to learn more!

SUB POP and Hardly Art logos
3 Jones ZOLTAR bottles with REEL LABELS
4-Pack of PRIDE bottles with REEL LABELS
3 Jones Green Apples with REEL LABELS

Find these captivating bottles in the wild. Check our store locator to find a store near you. Then hunt down the Jones Soda bottles with the REEL LABELS logo!

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THINK YOU'VE GOT A
STORY WORTH SHARING?

Submit your own short video and it could be a REEL blockbuster!

Bottle gif pointing to AR

SUBMIT VIDEOS. WIN PRIZES.

We'll select 15 content creators to be featured on a round of Reel Labels. Winners will be able to see a still from their video on Jones bottles found across North America. Videos can be viewed when scanned through the Jones Soda App.

AND 15 runner-ups will win a prize pack! Could be some Jones swag, a content creator kit, or a year's supply of Jones Soda. See contest rules for full details.