See the labels come to life

Ever wonder what the story is behind the photo on a Jones label? Introducing REEL LABELS! After 25 years, we decided to take our labels to the next level. Download the Jones Soda App to see each Reel Label come to life through augmented reality video. 

Jones Soda App icon


The Jones Soda App

Jones bottle behind a smartphone


The bottle label with your phone camera

Smartphone with play button


The full story behind the Reel Label

Find these captivating bottles in the wild. Check our store locator to find a store near you. Then hunt down the Jones Soda bottles with the REEL LABELS logo!


Think you've got a
story worth sharing?

Submit your own short video and it could be a Reel blockbuster! Keep scrolling to learn how you can win.

Bottle gif pointing to AR

We'll select 15 content creators to be featured on a round of Reel Labels. Winners will be able to see a still from their video on Jones bottles found across North America. Videos can be viewed when scanned through the Jones Soda App.

AND 15 runner-ups will win a prize pack! Could be some Jones swag, a content creator kit, or a year's supply of Jones Soda. See contest rules for full details.